The Baby Shop is a start-up that has been in the works for years by its founder and principal Maria Collins. Maria has been in the medical field for more than ten years specializing in prenatal, labor/delivery, and postpartum issues for Community Medical Centers in Vacaville. Virtually, all Vacaville, Dixon, Winters, and Fairfield residents (for the last ten years) who have had babies and were at some point patients of Community Medical Centers have been seen by Maria as their Provider of prenatal care and education. Her reputation is well known and established.
Maria noticed that the products and services that she recommend to her patients or by other medical providers were seemingly very hard to find and lacked support on the use of these products/services. She thought, what if, someone could offer a place with knowledgeable staff who had "actual" experience and could provide these products, training, and services all in one place that is safe and intimate. After exhaustive research in the Solano market and the internet for a place that could provide these products, training, and services (preferably in one place) she found that many of the specific items could be found. But for one reason or another they were hard to find. They were hard to differentiate from the recommendations. Further, they lacked knowledgeable staff to help in the discerning process, they were impersonal, and certainly not in one place.
So, Maria thought she could leverage her experience in the field, her connections within the medical field, and reputation in the community to satisfy this market need for a one-stop, friendly, retailer with actual medical knowledge and experience to guide mothers in their prenatal, labor & delivery, and postpartum challenges mothers and families face.